Jeremy+and+Russell

Jeremy and Russell

//**PART 1: ANALYSIS OF THE CURRENT ADVERTISEMENT AND TARGET**// (300 words)

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This ad shows the Ford XR8 Ute being advertised with two men in the car. The car is being targeted to middle aged men who are interested in high powered cars. The advertisement has the passenger making a comment that the car would have to be the most powerful car he has ever seen. It then moves out to a shot from the front of the car so you can see everything behind it. When it goes to that shot, it slowly zooms out so you can see that the ute is being followed by basically an army of police cars and helicopters. The men take on the stereotypical Australian masculine role with their distinct Australian accents and the fact they're driving through the harsh desert, clearly detailing their manly characteristics, attributed to roughing it out through tough terrain. The intended effect of the techniques used was to show that the car had some relation to the image of the males. Through linking the car to image, the ad immediately draws on the insecurities of males. It drives the point that to be a true "man", a term coined to connect to physical strength and popularity among other men, one needs the power of the car. It establishes this link through the discussion between the two men. The friend of the male driving is impressed by the car, successfully showing the power relationship between the two men and the driver's popularity. The image of the police and helicopters following provide a distinctive recognition of ultimate authority. Men are known for control and males of most species are likened to domination over others. The ad is effective and this is seen in its ability to sell through manipulating market research that identifies what men identify with.

__Magazine article advertisement:__ (this file requires the program comic life on a mac)

__Webspiration mind-map:__

__website address:__ http://rlytwynfordute.webs.com/