Styles+n+Dj+co.

﻿Styles n Dj Co. (: Log 1 9:45am 10/9/10

Today Dominic was making progress in the webspiration program. He was looking up on youtube different lynx and other deodorant advertisements on the website. Anthony Hakim was also making an effort by researching ideas on how we can attempt part 3 option A. As for myself, I am starting part 1, the Analysis of the current advertisement and target audience. I guess thats enough said for a first log. till next time.. laters. sotelostyles (:

Log 2 2:51pm 13/9/10

This afternoon, I will be finishing off the webspiration questions and hopefully make an effort to answer then tonight. Anthony and I have thought of our idea, and hopefully if we have time we can actually being our project. Thats enough for today.. till next time, laterzz

DeeJay

Log 3 10:18am 15/09/10

Today, Dominic will be completing the webspiration 100% by today.. So far, he has advanced by 20%. Myself on the other hand will be getting parts for our 30 second advertisement film. I am happy that we at least are making effort to complete this assignment with dominic. thats all for now, till next time. laters

sotelostyles (:

Log 4 12:05pm 16/05/10

Hey I'm anthony. I was recuited to the group and so I am part of this group. I today will be writing the log and my first roll was to search on youtube lynx advertisement that is most suitable for our assignment. Anthony S is continuning on the 300 word analysis while Dominic continues to answer the questions on the webspiration since he did not have time to complete it last night. thats enough for today I guess.. till next time. bye

ay Haych (:



the 300 word analysis!

 This Advertisement that we have chosen is the Lynx Effect. This advertisement is mainly targets teenage and older females usually between the ages of 15-25. This advertisement is effective in targeting this audience because it uses persuasive language techniques. In this ad, we have a duo that represents other couples around the world and shows the difference changes of attraction when applying lynx. Females love appealing scents on guys such as deodorants, perfumes and so on. This is what There are three main techniques that the composer has used to persuade the particular target audience. These are High modality: Advertiser tries to get you to do something. In this ad, it shows that the female has adores her male boyfriend. When he applies a different brand other then lynx, the Girlfriend does not tolerate that type of smell. After a while, the male sprays Lynx Click body spray. The female automatically acts fast about it and her attraction towards the male increases rapidly. This is how High Modality plays its role in this ad. The next technique is use of 2nd person. This technique is another type of persuasive language featured because of how the product is advertised. After the male sprays another product beside lynx, the female refuses to be held by the male. The 2nd person comes out of the blue and announces an exaggerating fact about lynx. This is evident in the quote “Lynx! It’s what every female wants their boyfriend to wear”. This is the how “Use of 2nd person” determines its role in this ad. The final technique is Slogans and Jingles. These are sayings and songs that are used to help us remember a product. In this ad, we used a familiar quote from another lynx commercial. The quote “Boom chicka wahwah” was used in another lynx advertisement and this helped us link to the other lynx effect ad. With the support of this quote, it helped us conclude our commercial. The intended effect of these techniques is to create a feeling of desire by using persuasive quotes and other techniques that help support the ad. With the quote, it has males thinking it’s what females want and therefore in the ad, after applying it, it grabbed the female’s attention straight away. The message of it all is that “it’s what female want”. This was also made to be a memorable product. Many people tend to bear in mind things more if they have some sort of humour associated with it. This helps to sell their product to the target audience because it is good for them.