Anthony+A

media type="youtube" key="bsqnqprf68o?fs=1" height="385" width="480"

__ Explanation __

The lynx add targets male teenagers. The composer uses specific words like “second to nothing” professional flight attendants to tailor all your needs. Throughout the add they have purposely set sexy women serving men to all there needs like: tucking them into bed, serving them dinner, playing games like pillow fighting hoola hoops and spanking at the click of the males’ fingers.

They use a deep male voice-over and he says things like only lynx can provide you with a flight like this…the intended affects of these techniques is to create desire. The advertiser purposely made the ad long, with no reference to Lynx at first so that the viewer watches this whole video and only for a few seconds at the end they show the golden plane flying far away and a small lynx bottle in the corner underneath. It says “Get on; get off,” as a slogan.

The names of some specific techniques are emotional appeal (intended to make viewers feel certain emotions, so if viewers feel good about the add they may transfer feeling to product), and humour. They also use figurative language to get the viewers to picture what the man is saying. They exaggerate the product, in a way that makes it humorous, to make it sound good.

Anthony A.