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Antony Vojvoda and Nathaniel Luu  10.3 English Advertisement Assessment Task

media type="file" key="Lynx Pulse Advert [www.keepvid.com].flv" align="center" width="471" height="348" 300 Word Explanation on Lynx Pulse TV Advertisement Whilst viewing this Lynx commercial on Youtube, I was analysing the advertisement techniques in relation to how the company was promoting its product. The beginning of the commercial shows a man seated at a bar drinking a cup of coffee alone. Subsequently, the man hears music being played at the bar and he automatically stands up, looks around and decides to dance following the music’s’ rhythm. Whilst dancing, two attractive women at the bar see the man dancing and decide to join in on his routine. Towards the end of the advertisement, other people at the bar observe him dancing and are wondering in confusion what he is doing. However, despite the man and women noticing, they continue dancing and enjoy their time with each other. At the end of the advertisement, the women are close together with the man and the commercial concludes with a short three second clip of the Lynx Pulse deodorant spray. The target audience of this type of advertisement is men in their teenage and adult years. This is for the reason that Lynx is a product specifically created to be targeted at an audience that is willing to purchase its product. In other words, teenagers and young adults at their age are looking to begin a relationship. Additionally, Lynx's role in the promotion of their product is to portray the concept that young men will likely find young women for their relationship by purchasing and using Lynx. Visual and aural techniques in the advertisement include a dominant music rhythm along with a bar and public people enjoying their afternoon. From my perspective, the intended effect of these techniques is to create an atmospheric feeling that will engage young people to purchase Lynx. Many young men at their age are looking to start a relationship, and from Lynx's perspective, it is their objective to create an advertisement for men that proves their deodorant will attract young women effectively. // Antony Vojvoda & Nathaniel Joshua Luu //

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