Jane,+Mele+and+Suzy

﻿ May we have your Attention... > Target: ﻿**__Strictly__** aimed at **__Males__** < > Product: Dove Chocolate <

The new "Dove Sensation"

"Time flies when you're In-Love" ﻿   ﻿TEAM MEMBERS :   ~ Jane Al-Khamisy   ~ Suzy Samaan   ~ Mele Haunga

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Analysis of the current advertisement and target audience  In order to complete the satisfaction of a male we can say that this new sensation will give achieving results as he will comprehend his desires. This commercial was chosen by us because we believe it represents our idea in a well conducted way that is, we want to visually grab a male’s attention into purchasing the item.  The advertisement we decided to obtain (Dance-Dove) is directed towards a male audience particularly any age though focusing on males aged between 18-40 for the purpose of persuading them to purchase the product in a satisfying way for instance, if a young attractive female buys the invention infront of a male, it would in doubt lead him into the way of buying the product to strive in getting her attention.

As this advertisement is presented in movement not words, the composer has demonstrated several techniques e.g. different camera angles (zoom-in effects) on the way the female actor is eating the chocolate. The music played, “Go to sleep”, by Sia is nice and calm throughout the entire advertisement. In addition, the commercial has a theme addressed to it e.g. the words “Silky smooth”, are expressed by showing the making of the chocolate transferring into a silky sheet cover that is shown twirling around the actor while she is contemporary dancing. The lighting exposed in the ad was focused on dull dark colours, in particular brown because it was ideal for the cover of the chocolate bar. The quotation, “Time flies ﻿when you’re in-love”, refers to the chocolate bar which will have you unnoticed on how quick time travels as it gradually melts inside your mouth. The intended effect of this advertisement is to produce an item for consumption in a way that will not only intend to sway the targeted audience but also convey reasons for making it a good ad to be remembered. <span style="background-color: #000000; color: #ff0089; display: block; font-family: 'Lucida Sans Unicode','Lucida Grande',sans-serif; font-size: 140%;">[|Our mind map] <span style="background-color: #000000; color: #ff0089; display: block; font-family: 'Lucida Sans Unicode','Lucida Grande',sans-serif; font-size: 140%;">

<span style="background-color: #000000; color: #ff0089; display: block; font-family: 'Lucida Sans Unicode','Lucida Grande',sans-serif; font-size: 140%;">Blogs <span style="background-color: #000000; color: #ff0089; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 110%;">Monday 6th September, <span style="background-color: #000000; color: #ff0089; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 110%;">During today’s double lesson, we received our assessment. As Mrs Pittman finished going through and explaining the task we had to decide how we would like to complete the task. We were also notified that we had 2 weeks to complete this assignment. Our classmates had a choice of working as an individual, with a partner or in a small group. I chose to work with Mele and Suzy as a group. We had time to choose the video we wanted on youtube to advertise a different target audience. So far, our idea that came to mind was selecting the Dove Chocolate targeted at males. We were searching around for ads on youtube and so far we haven’t decided on which one will represent our aim which is to attract the opposite sex in persuading them into purchasing the product. <span style="background-color: #000000; color: #ff0089; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 110%;">By: Jane :)

Thursday 9th September, After two whole days without an english lesson, we're finally back on track and still coming up with ideas for this task. We as a group, thought of changing our idea to the Lynx advertisement so we spent this lesson to search for an ad that would help us complete this task. We weren't successful on finding a proper ad however at the same time we decided to stay with our original idea that is to do the dove chocolate advertisement. By: Jane

Tuesday 14th September,  In todays lesson we looked at original dove chocolate commercials for our assessment so we could get a brief idea for what to do for our commercial. After looking at the commercials on youtube we came up with ideas for our commercial and how we were going to film it. Jane came up with a very good idea for our commercial so we decided to stick to her idea. After we came up with our ideas, Jane and I began working on the Webspiration mind map whilst Suzy worked on the 300 word explanation. By: Mele

<span style="background-color: #000000; color: #9b00ff; font-family: 'Comic Sans MS',cursive; font-size: 110%;">﻿Wednesday 15th September, <span style="background-color: #000000; color: #9b00ff; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Today Jane and I continued working on the Webspiration mind map, while Suzy worked on the 300 word explanation. Jane and I worked together o ﻿ <span style="background-color: #000000; color: #9b00ff; font-family: 'Comic Sans MS',cursive; font-size: 110%;">n the mind map to come up with ideas on how to complete our commercial. As time went by fast we were unfortunate to get the mind map finished so we saved it on to Jane's USB so she could take it home. In today's lesson we also worked together to get the things we needed for our commercial organised and ready for us to start and film it tomorrow. <span style="background-color: #000000; color: #9b00ff; font-family: 'Comic Sans MS',cursive; font-size: 110%;">By: Mele

<span style="background-color: #000000; color: #a1ff00; font-family: 'Comic Sans MS',cursive; font-size: 110%;">﻿Thursday 16th September, <span style="background-color: #000000; color: #a1ff00; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Today's lesson had an aim of finishing off filming the advertisement of our own. This was basically our last lesson in class to work on our mission because we wouldnt have English tomorrow. Due to Suzy's absence we had to be more prepared so we picked James and Janelle of our class to be feautered in the ad. We followed my idea and tried to film it with the camera of the Macs (it was so hard to control as we were in bright light so the icons were hard to see). The ad is going well as were halfway through editing it. This lesson we learnt the usage of time is really important. <span style="background-color: #000000; color: #a1ff00; font-family: 'Comic Sans MS',cursive; font-size: 110%;">By: Jane

Sunday 19th September, Today i have decided to write this blog as it has been a couple of days it hasnt been updated. As i was absent on Friday, i wasnt able to help Mele complete the advertisement we accomplished. I have found out that Mele wasnt able to be logged on during Friday lunch so im hoping we fix this problem on Monday eventhough its the due date. Today i worked on writing the pitch and our presentation should go fine (im hoping). By: Jane