Milad+H

Part 1 explanation The product that I have chosen to advertise is Dove chocolate. The original product of dove chocolate is aimed at women but as part of the company’s new idea, they have decided to aim the chocolate at males. The company is hoping to succeed with this product and bring more males to buy the product. But to achieve this advertisement, it must be effective enough to promote males to buy the product. The company has decided to advertise it in a magazine and to do a 30 second radio advertisement to promote it. The first advertisement that I am going to explain is the full colour A4 advertisement that is going to appear in the magazine. The product is going to be more manly, for example, the chocolate is originally aimed at women and the advertisements are sexy and relaxing, but since it is now aimed at men, it is going to have more noise and big men in the picture. Also what I am going to include is what it can do to men like giving them energy and muscles and things like that. Hopefully the advertisement on the magazine is successful. The second advertisement that I am going to do is the 30 second radio advertisement. In this advertisement I am going to put a lot of noise and things like that. Loud voices and great effects is going to be put in the radio advertisement. There will also be things like showing the original chocolate and how its so quiet and relaxing and then introducing the new chocolate for men and only men. Then I will make it more manly to promote men to buy the product. This advertisement will need everything perfect to promote men to buy the product and to prove successful.
 * __This document under is the mindmap of the product__**


 * __This document under is the mindmap of the process__**



__**This document under is the dove chocolate cover for the magazine**__