Gabbi+and+Angela

= Lynx Deodorants/body spray =

 Part 1: 300 Word Explanation
==== Lynx Deodorant is a spray to get rid of the sweat and the smell of odour. It is comes in many different fragrances and all packaging bottles remain the same, though they are given different design to suit the smell of that particular fragrance. Lynx deodorant is a product which is targeted at males. The Lynx deodorant is advertised usually to younger men in their 20's. It usually starts off with a normal guy, who is either having girl troubles or is goes unnoticed. The man will then spray Lynx deodorant and instantaneously becomes more attractive and appealing to beautiful, young women. ==== ==== In our chosen Lynx ad, it starts off with a normal young man in his bathroom who sprays Lynx chocolate and then he suddenly becomes made of chocolate. This is supposed to mean that, when a man sprays he becomes more desirable. The chocolate man then proceeds to walk casually through his day, though he is now getting more attention and affection from the women. As he walks, women start to look at him, eat from pieces of his body and find him funnier. ==== ==== The man then walks past a gym full of women with a glass window. When the women see him, they run straight to the window, putting their hands on the glass, wanting to be with him. He then turns and waves at them and as he does this, a group girl drives past and wants him so much that she tears his arm off. Using his other arm he turns to wave at her, as she speeds off. ==== ==== The man has a smile on his face and is happy, throughout the whole ad. Then the ad then finishes off with an image of the product and the phrase, "As irresistible as chocolate. New Lynx dark temptation”. ====

 **Part 2: Mind mapping** Product: What medium will you be using to advertise the product?

What samples of your new campaign will you produce?
We've decided to make a commercial. ==== The commercial will end with an image of the fragrance with the phrase, "Lynx. The best gift to buy". In the background of the fragrance and catch phrase is a couple who are hugging and the guy appreciates the gift. ==== Who is the new target audience?

The product we advertise is now targeted at young female teenagers instead of males. It encourages women to buy the product.
What is the advertising concept/overall idea you are trying to create? We are trying to make the product more appealing to women, so that they can go and buy it for their boyfriends, fathers, brothers, etc.. What will your sample advertisements look, sound like? The advertisement will have no words- it only has songs which will appeal to a younger audience. It will be of a girlfriend who isn't getting attention from her boyfriend and when she asks her friend for advice, she offers her a Lynx deodorant. The girl then gives it to her boyfriend and her boyfriend instantly shows her more affection.

= Process: = ====What steps do you have to take to get this done? ==== Angela and I will be working coherently to make sure that we are finished by the due date. We will do everything in order and set out a plan outlining what we are doing. What do you have to do to find out about the target audience? ====We both went out and asked girls how they felt towards men and what they wanted from them and what they didn't like about men. Many said that they would like it if the guy gave them more attention. ==== How will you make sure you are finished by the due date?

Together, we have talked through what we will be doing and how we'll do it. We have made sure that the people involved can make it, when we are recording the sample advertisement.
How will you ensure you meet the criteria?

Angela and I have read through all the expectations and what we have to do. We are taking it step by step, ensuring that we can complete this work successfully.
What problems did you encounter & how did you solve them? ==== Angela and I had trouble agreeing on how we wanted this advertisement and what medium we were going to use. We went through websites which told us of the strategies and benefits of different types of advertising. We also didn't think that we'd be finished in enough time, because we were a little lazy at the start. Though we quickly picked up our game and completed the task. ====

= Pitch: =

====We are going to advertise Lynx deodorant spray to women. Our advertisement goes for 30 seconds. It is about a girl, your age who is having difficulty grabbing her boyfriends attention. He is always too busy for her and ignores her. He is always talking to his friends as if she's not there. She is very close to giving up on him, but through the commercial, she asks a friend for advice and her friend hands her a Lynx deodorant. When her boyfriend sees that his girlfriend has given him this as a present, he instantly gets up to turn to his girlfriend and give him a hug and shows her more affection. The girl is happy with the outcome and turns to the camera to give a quick smile, while holding up the fragrance to show what her source is. ====