Louise+Z

LOUISE ZAHER AND JESSICA ATHNIEL :)

BLOGS:

MONDAY 6th SEPTEMBER 2010

In today's lesson Ms Pittman handed out our assignments. She thoroughly explained the task to us and announced that we had a choice as to how we want to work on the task. The choice was to work individually, in pairs or in small groups. We were all given the choice and had to do a silent ballot paper. I chose to work in pairs with Jessica however she was still overseas so i began to research by myself. It was a double lesson, so we were given plenty of time to choose what type of video we wanted alter to creat a different target audience. My first idea was to do Dove Chocolates and i went on youtube observing the different types of original commercials, as well as some videos people had made themselves. After a solid 20 mins, I decided that Dove Chocolates looked a little boring and went on to research another video.Honestly, I had waisted the first double trying to decide on what commercial to choose and begin working with. My next idea was to do the Ford commercial and target it towards girls but then it was time to pack up so i had nothing planned.

THURSDAY 9th SEPTEMBER

In today's lesson Jessica was back from her holidays so we decided to run through the assessment again and choose a commercial that we know we would do a good job at. Once again we got the Macs and we swiftly began looking for interesting videos. Beforehand however, we had used the process of elimination to wipe out the videos we werent intesrested in re-creating. Mobil engine oil, Ford ute, Olay face cream and Dove chocolate were eliminated so we were left with Lynx and Huggies.

We got onto the Macs and went to Youtube to start looking at some commercials assosciated with the two. After obvserving the various types of commercials Lynx and Huggies had, we decided on Huggies because a thought came about in our heads. Jessica and I, were now prepared to beign our assignment as we had also thought of the method we wanted to use to create our sample advertisment.

And that was a 30 second commerical !


 * THURSDAY 16th SEPTEMBER **

During today's lesson Jessica and I received the MacBooks. We decided that we should start the mindmap on webspiration because the task is getting closer to the due date and we hadnt filmed or completed our pitch either. We were both pretty sure on the idea of the video. We decided that a mother was trying to change her toddler, then the toddler ran away to their dad. The dad, who had just come from work, had a Huggies Pull Up in his hand. That to us would convince fathers to purchase the product as it much more convenient for them, rather than sticking and unsticking tabs on a nappy itself. So our mindmap was based on this idea and i believe we did complete it effectively as it it is going to assist us greatly in the planning and production of the commercial.

FRIDAY 17th SEPTEMBER

Today, Jessica and I had concluded the most productive day yet. We organised time of our own, and that was a friday afternoon/evening to film the actual commercial. After taping about one hour's worth of videos we finally recorded what we needed. We then sat down for a good two hours and edited the commercial. Editing was a difficult task for us because of two reasons. Firsly, we werent both so familiar with movie maker, therefore spent most of the time experimenting with the icons and playing around with the video, seeing which music, effect and fonts were best suited. The other reason was because the movie was extremely long for a 30 second commercial and we tried our best to cut it down without missing the crucial effectiveness of the scene. By about four hours we had successfully filmed, edited and created a commercial that we are to able submit on Monday morning.

SATURDAY 18th SEPTEMBER

Today I was planning to burn the commercial onto a DVD as well as planning the pitch with jessica. Firstly i thought i would burn the DVD however i encountered a few problems and the DVD wouldnt burn. Although i finally resolved the problem by buying a new set of recordable DVDs and i successfully burnt the commercial on to it. Now that i had accomplished one of my goals, i was ready to move onto the pitch. It took me longer than anticipated because i was working on another assignment that i wanted to finish. However i divided my time up evenly and with Jessica's assisstance we had completed the pitch. Tomorrow i am going to post my video and the link of webspiration to the wikispace.

HUGGIES PULL UPS- ORIGINAL COMMERICAL

= **﻿ ** = media type="youtube" key="c5HuUaYpUwo?fs=1" height="378" width="466"

PART ONE -ANALYSIS

<span style="color: #083be7; display: block; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Huggies Pull ups are padded training pants for toddlers who are in the process of toilet training. This commercial is about a mother who is talking about her toddler using Pull Up training pants. Throughout the commercial is a film of the toddler moving around whilst the mother herself is talking over the video. <span style="color: #083be7; display: block; font-family: 'Comic Sans MS',cursive; font-size: 110%;">This commercial is aimed for two people in particular. The direct target is the child, and the indirect target is the mother. The child is the direct target in this commercial because it is specifically designed for their needs as well as the fact, that they are the one who are going to actually use it, however the indirect target is more successful in attaining an outcome, and thats the mother. She wants to do everything she can to help her child learn to go to the toilet as well as preventing them from wetting the bed in the night. The tone of voice used in this commercial, is a mother who sounds very convincing, subtle and realistic as she incorporates words like "my baby" to get the audience's attention. She talks to the audience as it is in a real life situation however her tone greatly impacts the choice mothers make. It suggests that she actually uses this product and trusts it. <span style="color: #083be7; display: block; font-family: 'Comic Sans MS',cursive; font-size: 110%;">The commercial incorporates testimonial aspects as she is telling us how good the product is. Her persuading technique grasps a mother's attention and mothers know what is right for their child. This commercial implies to mothers, that this product is trusted by an everday mum who knows what she is talking about. Therefore the action of mothers viewing this commerical would be going out and trying the product itself to see if it is as good as shown. <span style="color: #083be7; display: block; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Also the choice of music is suited towards toddlers, however because in most cases mothers stay home to look after their baby and to toilet train them, they will be attracted to this product too. Overall the Huggies Pull Ups commerical is designed to attract a mother's attention and persuade her to buy this disposable diaper which has been designed in a way to maximise protection as its specifically created to be her child's first "underwear".

<span style="color: #ed0707; display: block; font-family: 'Comic Sans MS',cursive; font-size: 130%;">PART TWO-WEBSPIRATION MIND MAP <span style="font-family: 'Comic Sans MS',cursive;">[]

<span style="color: #ed0707; display: block; font-family: 'Comic Sans MS',cursive; font-size: 130%;">PART THREE- SAMPLE ADVERTISEMENT FILE TOO LARGE ?

<span style="color: #ed0707; display: block; font-family: 'Comic Sans MS',cursive; font-size: 130%;">PART FOUR- THE PITCH

Hi ladies and gentlemen this is Louise and Jessica from JAYELLE PRODUCTIONS. As you are all aware, Jessica and I have created a commercial that is specifically targeted towards a male audience, fathers in particular. <span style="color: black; font-family: 'Calibri','sans-serif'; font-size: 11pt; line-height: 150%;">Huggies Pull-Ups are a breakthrough in toilet training pants technology. They are more like undies than [|nappies]. The best thing about Huggies Pull-Ups is that they help to get your child interested and motivated to start using the toilet, making the toilet training process a little less stressful. The “Feel Wet to Learn” Wetness Liner temporarily allows your child to feel the wetness against their skin before drawing it away. This in turn teaches your toddler to distinguish between feeling wet and feeling dry and helps them to learn when they need to go to the toilet. We have decided to introduce these new Huggies Pull Ups to the market for one reason, and one reason only. That is, to make a man’s job easier when he is toilet training and changing the nappy of his toddler. Toddlers as you know, have everlasting energy and never seem to get tired. They are always running around and if you didn’t tell them to go to bed or eat a meal, they wouldn’t think of it. We have decided to bring these Pull Ups to the market because we believe they will be successful. These pull ups are training pants specifically designed for toddlers on the go. They are a nappy that is padded and they go on and come off just like normal underwear. Say goodbye to taming and convincing your toddler to get changed, and say hello to a training pant that goes on just like underwear. So when you come to change your toddler there is no need for chasing them around the house, getting them to lie down nor sticking and unstacking tabs. In a man’s case probably putting it on the wrong way! Just slide the training pant on and off. So guys next time your lady asks you to change your child or check if there alright, don’t be hesitant and grab yourself Huggies Pull Ups. There clean, cheap and best of all super easy! You can also use them in the night to protect your little one from wetting the bed. Don’t you want the best for your child? Don’t you want to teach them the fatherly way? Show your child who the better parent is and purchase a pack of Huggies Pull Ups today. For a limited time buy one packet of Huggies Pull Ups and get the second packet free. And just remember that offer is only valid for dads for a short time only! Come on, don’t you deserve to give yourself a rest from cleaning up and chasing those naughty little squirms around just to get changed.

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