Hamid+and+Ibrahem

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Hamid H & Hami(Ibrahem) K media type="youtube" key="ZGuVPkrDOeQ?fs=1" height="385" width="640" align="center"

Castrol Edge commercial

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1994 Valvoline Commercial

PART 1: Analysis of the current advertisement and target audience Mobil 1oil is the world's leading synthetic and toughest motor oil. Mobil 1 outperforms all motor oils. In fact, many car builders put Mobil 1 in their vehicles before they leave the factory. And it is used by more than 70 percent of car owners.

We as a group have picked the Mobil 1 commercial for our advertisement because we found it more appropriate and more appealing, sophisticated and also easier to be responded to by either male or female of any age, nationality or background.

Originally the commercial that we have chosen to use as our own was mainly attractive to a male because it has to do with cars. When we changed it, we made it special for a woman because it has to do with shopping and that attracts a woman’s eye to the commercial.

The composer of this advertisement has used visual techniques to persuade the viewers to purchase and use this product for their cars. The mobile 1 commercial is a documentary because it has a main point, information supporting the point and a conclusion to summarize it all.



PART 2: Mind-mapping of your new idea/campaign as a Product/Process map